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40 Essential Facts About Mobile Every Business Person Should Know

Is mobile a big deal? You bet it is. And to prove our point, we’ve collected 40 of the most important facts about mobile that every business person should know.

Ready to check ’em out? Here goes:

  1. Today’s mobile phone is more powerful than the PCs that sent two astronauts to the moon in 1969. Source: http://quarterly.insigniam.com/innovation/by-the-numbers/
  2. The first commercial cellular network was launched by NTT in Japan in 1979. Source: http://communities-dominate.blogs.com/brands/2009/11/celebrating-30-years-of-mobile-phones-thank-you-ntt-of-japan.html
  3. The first multi national cellular network was the Nordic Mobile Telephony in 1981. It even supported roaming. Source: http://www.ericsson.com/ericsson/corpinfo/publications/review/2006_03/files/3_fifty_years.pdf
  4. Motorola introduced the first commercial mobile phone in the US in 1983. It retailed for $3,999. Source: http://mashable.com/2014/03/13/first-cellphone-on-sale/#sMAuIjBkYaqs
  5. The first commercial mobile phone had a talk time of 30 minutes and took 10 hours to charge. Source: http://knowyourmobile.com/nokia/nokia-3310/19848/history-mobile-phones-1973-2008-handsets-made-it-all-happen
  6. Though it was not a phone, the BlackBerry 850 was the first handset released by RIM in 1999. Source: http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf
  7. Simon was the first “smartphone” designed by IBM and retailed for $899. Source: http://www.businessinsider.com/worlds-first-smartphone-simon-launched-before-iphone-2015-6
  8. RIM produced the first BlackBerry with phone features in 2002. Source: http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf
  9. Only 715,000 smartphones were sold between 2002 and 2006. Source: http://www.slideshare.net/ValaAfshar/50-stunning-mobile-statisticsvalaafshar/15-But_only_715000smartphones_weresold_between2002
  10. The iPhone was released in 2007 and sold 1 million devices in 74 days. Source: http://www.apple.com/pr/library/2007/09/10Apple-Sells-One-Millionth-iPhone.html
  11. It took two years to sell 1 million iPods. Source: https://www.apple.com/pr/library/2007/04/09100-Million-iPods-Sold.html
  12. 65% of parents use mobile devices to calm their children. Source: http://time.com/3834978/babies-use-devices/
  13. Eight out of the ten most popular apps in 2015 belong to Google or Facebook. Source: http://time.com/4156902/most-popular-apps-2015/
  14. It took the Radio 38 years to reach 50 million users. It took Angry Birds only 35 days. Source: http://blogs.wsj.com/economics/2015/03/20/50-million-users-the-making-of-an-angry-birds-internet-meme/
  15. Three of Apple’s top paid apps in the U.S. are ad blockers. Source: http://www.adweek.com/news/technology/mobile-ad-blockers-have-already-become-app-stores-top-downloads-167008
  16. At one point, Apple sold 34,000 iPhones every hour. Source: http://money.cnn.com/2015/01/27/technology/apple-iphone-earnings/?iid=EL
  17. Is your phone water proof?  90% of mobile phones in Japan, are waterproof. Source: http://www.nydailynews.com/life-style/japan-creates-phones-women-talk-shower-phones-built-survive-toilet-drops-water-spills-article-1.1030426
  18. This sounds odd, but you can charge your phone by using urine. Scientists in the U.K. developed the technology. Source: http://www.huffingtonpost.com/2013/07/16/charge-mobile-phone-with-urine-samsung_n_3605662.html
  19. Mobile phone towers in the U.S. are often disguised in clock faces, church roofs, telephone poles and even plastic trees. Source: http://mashable.com/2011/08/02/mobile-phone-facts/#KOgFJwP3Ykqq
  20. More than 4 billion people own mobile phones. But only 3.5 billion use a toothbrush. Sourcehttp://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
  21. 90% of text messages are read within 3 minutes of receipt. Source: http://mobilesquared.co.uk/media/27820/Conversational-Advertising_SinglePoint_2010.pdf
  22. 60% of consumers start their research with a search engine before heading to a specific website. Source: http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
  23. The most expensive phone by iPhone is worth $15.3 million. It is made out of 26 carat black diamonds. Source: http://www.huffingtonpost.com/2013/04/15/most-expensive-iphone-5-black-diamond_n_3085708.html
  24. 65% of smartphone users don’t download a single app on any given month. Source: http://time.com/3158893/smartphone-apps-apple/
  25. 62% of smartphone owners have used their phone to get health information or do online banking. Source: http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/41.
  26. Mobile apps will generate $1 billion in revenue in 2016. Mobile apps are projected to generate $101.1 billion by 2020. Source: http://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/
  27. 1 billion free apps will be downloaded in 2016. Source: http://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/
  28. Mobile Phone Radiation can cause Insomnia, headaches and confusion. Source: http://www.foxnews.com/story/2008/01/20/cell-phone-radiation-linked-to-insomnia-confusion-headaches-depression.html
  29. China has more internet users on mobile devices than on PCs. Source: http://blogs.wsj.com/cio/2014/07/21/more-people-in-china-go-online-using-mobile-devices-than-pcs/
  30. 65% of the world’s population are visual learners, which is why video is such a powerful tool for mobile marketers. Source: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201
  31. 80% of Internet users use smartphones to search the web. 9% are using smartwatches. Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  32. Global ad spend in mobile (and other channels) is expected to increase in 2016, despite some economic headwinds. Source: http://www.zenithoptimedia.com/global-adspend-accelerate-2016-despite-economic-headwinds/
  33. 9,000 photos/videos are shared every second on Snapchat. Source: http://expandedramblings.com/index.php/snapchat-statistics/
  34. Half of Periscope’s 11 million users fall between the ages of 25-34 years of age. Source: http://dnntribune.com/five-interesting-facts-about-periscope/
  35. More adults use Snapchat in Ireland than any other country. Source: http://expandedramblings.com/index.php/snapchat-statistics/
  36. Only 54% of Tinder Users are single. Source: http://expandedramblings.com/index.php/tinder-statistics/
  37. Your mobile phone has 18 times more bacteria than a toilet seat. Source: http://www.huffingtonpost.ca/2013/09/18/germiest-things-phones-toilet-seat_n_3948311.html
  38. Users with longer first app sessions are fastest to return. Source: App Sales
  39. Social networking and weather apps have the smallest percentage of apps only used once. SourceApp Sales
  40. What is number 40 on our list of essential mobile facts? That’s where you come in — share your interesting stat in the comments section below!

That’s all for now. In the meantime, give some thought to joining us at the Mobile X Festival, the un-conference for businesses that want to use mobile to grow their sales and revenues. Google, Microsoft, CNN, Coca-Cola, Kimberly-Clark, E&J Gallo, Kimberly-Clark and others will be there. How about you?

About the Author: Jamie Turner is an internationally-recognized author, speaker, and business thought-leader. You’ll find him on the 60 Second Marketer and occasionally as an expert commentator on CNN. He is the founder of SIXTY, a marketing optimization firm working large and small corporations. He is also the founder of the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. 

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