Not long ago, I received a call from a client prospect who wanted to meet to discuss an urgent need for a mobile app.
“Hold on,” I said, “What are your business objectives for developing the app?”
“Don’t worry about that right now,” she said. “Just meet us next week at our offices.”
So the following week, I drove out to their offices where I was greeted by the CEO, the CMO and several other executives. The client prospect kicked off the meeting by saying, “We need a mobile app. How much is that going to cost?”
There are a lot of People Who Will Start a Meeting That Way. But it’s a clear sign that they’re thinking tactically without taking into consideration their objectives and strategies.Continue Reading..