The Mobile X Festival is an un-conference for businesses that want to use mobile to grow their sales and revenues.
Who joined us last time? Check it out.
Not long ago, I received a call from a client prospect who wanted to meet to discuss an urgent need for a mobile app.
“Hold on,” I said, “What are your business objectives for developing the app?”
“Don’t worry about that right now,” she said. “Just meet us next week at our offices.”
So the following week, I drove out to their offices where I was greeted by the CEO, the CMO and several other executives. The client prospect kicked off the meeting by saying, “We need a mobile app. How much is that going to cost?”
There are a lot of People Who Will Start a Meeting That Way. But it’s a clear sign that they’re thinking tactically without taking into consideration their objectives and strategies.Continue Reading..
Are you concerned about your digital privacy? One of the topics we’ll be discussing at the Mobile X Festival this May is whether or not digital privacy is a thing of the past. It’s a topic that has a lot of people sitting up and taking notice. Coincidentally, we addressed the topic on a recent interview I had on Atlanta Tech Edge.
Atlanta Tech Edge is a TV show that focuses on the intersection of technology and business. It’s hosted by Titania Jordan, who is a leading figure in the Atlanta technology scene. During the roundtable discussion with Brooke Beach (CEO of marketing automation platform Kevy), and Kevin Sandlin (founder of a marketing bootcamp called DGMCamp), we were asked about the impact digital marketing has had on privacy.
We’ve been talking a lot about video lately, mainly because it helps you quickly build a rapport with your audience.
But what about for those of you who don’t think video is the right medium to reach your particular audience? Well, no worries, I’m here to help with just that.