• The Un-Conference For Mobile Business

  • May 10th and 11th, 2017 Atlanta, GA

The Mobile X Festival is an un-conference for businesses that want to use mobile to grow their sales and revenues.

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Who joined us last time? Check it out. 

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Want to Stay Up-to-Date on Mobile?

Download Our eBook

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What Are People Saying About the Mobile X Festival?

Check out the video below for a snapshot of the fun.

Check Out the Speakers

Who Shared Their Secrets Last Year

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“If you’re looking for a fresh, new approach to conferences, check out the experience they’re offering at the Mobile X Festival.”

— Viveka von Rosen, Author of LinkedIn Marketing in an Hour a Day and Forbes Top Social Media Influencer

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The Mobile X Festival

Agenda

AGENDA AT A GLANCE

Wednesday, May 10th Agenda:

8:00 am to 8:45 am — Registration and Continental Breakfast

8:45 am to 9:00 am – Morning Kick-Off

9:00 am to Noon – Master Classes

CLASSROOM 201 — Mobile Marketing for Business: How to Use Mobile to Grow Your Sales and Revenues with Jamie Turner from SIXTY and the Mobile  Festival.

CLASSROOM 202 — How to Generate Leads Using LinkedIn and LinkedIn Mobile with Viveka von Rosen.

CLASSROOM 203 — How to Use Multi-Channel Marketing to Convert Prospects into Customers with David Randolph from BKV.

Noon to 1:00 pm – Networking Lunch

1:00 pm to 4:00 pm – Master Classes

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Individual with Michael Becker from mCordis.

CLASSROOM 202 — How to Track and Measure the Impact of a Mobile Advertising Campaign with Dave Matthews and Ryan Peters from 4INFO.

CLASSROOM 203 — How to Generate B2B Leads Using Traditional Marketing and Mobile Marketing with Shawn Elledge from Roger West.

Thursday, May 11th Agenda:

7:30 am to 8:30 am – Registration and Continental Breakfast

8:30 am to 9:00 am – How to do an Un-Conference

9:15 am to 10:00 am – Morning Speeches

CLASSROOM 201 — Mobile and Cross-Device Behavior with Justin Mann and Sema Vashi from Google.

CLASSROOM 202 — Religion Before Retail: How to Increase Fan Engagement with Ted Wright from Fizz and Peter Sorckoff with the Atlanta Hawks.

10:00 am to 10:45 am – Morning Experiences

3RD FLOOR FOYER — Roundtable Discussion with Doug Busk from The Coca-Cola Company.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Cliff Barrett from CNN.

THINK TANK BREAKOUT ROOM 201A with Frans Mahieu from Kimberly-Clark.

THINK TANK BREAKOUT ROOM 202A with Will Hankinson from Dragon Army. 

THINK TANK BREAKOUT ROOM 203A with Dr. Reshma Shah from Emory University. 

11:00 am to 11:45 am – Late Morning Speeches

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Consumer with Michael Becker of mCordis.

CLASSROOM 202 — How to Reach Local Customers with Mobile and Local Search with Shelly Kramer from V3B.

CLASSROOM 203 — Using Advanced Analytics to Understand the Mobile Consumer with Dr. Beverly Wright from Georgia Tech

11:45 am to 1:00 pm – Lunchtime Networking

1:15 pm to 2:00 pm – Afternoon Speeches

CLASSROOM 201 — Mobile X Charity Lab: Create a Real Mobile Advertising Campaign for the March of Dimes.

CLASSROOM 202 — Top Trends for Mobile Advertising and Data Science in 2016 with Dr. Lauren Moores from Dstillery.

CLASSROOM 203 — How to Use Mobile to Deepen Customer Engagement and Uncover Customer Insights with Robert Chin from E&J Gallo.

NEAL AUDITORIUM (ROOM 200) — The Internet of Things Panel Discussion Moderated by Steve Bachman (Past President of Wireless Technology Forum).

2:00 pm to 2:45 pm – Afternoon Experiences

3RD FLOOR FOYER — Roundtable Discussion with Ted Wright, author and CEO of Fizz.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Justin Mann and Sema Vashi from Google.

THINK TANK BREAKOUT ROOM 201A with Jean D’Amico from AOL.

THINK TANK BREAKOUT ROOM 202A with Nash Ogden of Innoppl. 

THINK TANK BREAKOUT ROOM 203A with Troy Brown of MSLGROUP. 

3:00 pm to 4:30 pm – Mobile Accelerator, Just Like Shark Tank, Only More Fun!

NEAL AUDITORIUM (ROOM 200) — Mobile Accelerator, Just Like Shark Tank, Only More Fun!

4:30 pm — The Conversation Continues at the Mobile X Wine Bar

 

The Mobile X Festival is

Sponsored by These Fine Organizations

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Learn new insights about mobile in

A Relaxed, Fun, Interactive Setting

The Mobile X Festival is happening at the Scheller College of Business at Georgia Tech located in vibrant Midtown Atlanta.

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Scheller College of Business Mobile X Festival

Click Here to See a List of Nearby Hotels

Become a Sponsor of The Mobile X Festival

Download Our Sponsorship Kit

Fun Stuff to do in Atlanta

You’re going to be spending a lot of time learning amazing things at the Mobile X Festival. During your time off, you’d probably like to unwind and relax. Great!

Here are some amazing things you can do during your visit to Atlanta — all within a short walk or drive from your hotel!

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You Have Questions. We Have Answers.

Frequently Asked Questions

What exactly is an un-conference?

An un-conference is like a regular conference only most of the bad stuff has been eliminated. Our fundamental belief is that you learn more at an event when you’re having a dialogue rather than listening to a monologue. So, while we will have the occasional speech or panel discussion, we’ll also include interactive experiences like Virtual Reality Pods, a Shark Tank-like competition, a Mobile X Charity Lab, Roundtable Discussions, Food Trucks and more.

Who will be attending?

In addition to speakers and panelists from Google, E&J Gallo, Coca-Cola, Microsoft, CNN, Kimberly-Clark, the Atlanta Hawks and more, we’ll also have executives from Fortune 500 companies, university professors from Georgia Tech, executives from marketing agencies, venture capitalists, executives from mobile start ups, students and just about anyone else who is interested in learning how to use mobile to grow their sales and revenues.

Do you have a student discount?

Yes. Email us by clicking here and we’ll give a discount code for 50% off provided you have a valid student ID. Alternatively, you can email us about working as a volunteer at the event — it’s a great way to learn a few things while doing some work for a good cause.

My boss needs convincing that I should attend. Can you help?

Sure. Here’s some great ammo.

Here are some of the benefits I will gain by attending the Mobile X Festival:

• I’ll discover valuable new ways to successfully market and grow our business

• I’ll learn best practices from 20+ mobile experts

• I’ll gain unique perspectives from industry thought leaders and specialists

• I’ll network with the biggest brands, mobile technology providers and marketing service providers

• I’ll establish new business relationships to enhance our company’s success

The Mobile X Festival anticipates having attendees from numerous industries. Here’s a summary of the event:

• 6 optional Master Class workshops on day one (May 11th)

• 20+ speakers from major brands like Google, Microsoft, CNN, E&J Gallo, Coca-Cola, Kimberly-Clark, the Atlanta Hawks and more on day two (May 12th).

• Breakout sessions, roundtable discussions, a hands-on mobile laboratory, virtual reality pods, speed networking and a whole slew of other interactive activities.

How can I order tickets?

Ready to dive in? Check out out registration page here.

What if I have more questions?

Then just give us a buzz at 678-313-4472. We’ll answer any additional questions you might have.

Tools, Tips and Techniques from

The Mobile X Blog

How to Set-Up, Launch and Run a Mobile Marketing Campaign

Not long ago, I received a call from a client prospect who wanted to meet to discuss an urgent need for a mobile app.

“Hold on,” I said, “What are your business objectives for developing the app?”

“Don’t worry about that right now,” she said. “Just meet us next week at our offices.”

So the following week, I drove out to their offices where I was greeted by the CEO, the CMO and several other executives. The client prospect kicked off the meeting by saying, “We need a mobile app. How much is that going to cost?”

There are a lot of People Who Will Start a Meeting That Way. But it’s a clear sign that they’re thinking tactically without taking into consideration their objectives and strategies.Continue Reading..

How to Use LinkedIn Mobile to Connect with Prospects and Customers

Are you interested in learning how to use LinkedIn and LinkedIn mobile to connect with prospects and customers?

If so, then you won’t want to miss Viveka von Rosen who is conducting a 3-hour workshop on the topic at the Mobile X Festival in Atlanta.

Viveka is a Forbes Top 20 Social Media Influencer and the author of LinkedIn Marketing: An Hour a Day published by John Wiley & Sons. She is also a quoted regularly about LinkedIn on Forbes, Money Magazine, Mashable, SocialMediaExaminer, CNN, The Miami Herald and other media outlets.

Continue Reading..

Is Your Digital Privacy a Thing of the Past? In Short, Yes.

Are you concerned about your digital privacy? One of the topics we’ll be discussing at the Mobile X Festival this May is whether or not digital privacy is a thing of the past. It’s a topic that has a lot of people sitting up and taking notice. Coincidentally, we addressed the topic on a recent interview I had on Atlanta Tech Edge.

Atlanta Tech Edge is a TV show that focuses on the intersection of technology and business. It’s hosted by Titania Jordan, who is a leading figure in the Atlanta technology scene. During the roundtable discussion with Brooke Beach (CEO of marketing automation platform Kevy), and Kevin Sandlin (founder of a marketing bootcamp called DGMCamp), we were asked about the impact digital marketing has had on privacy.

Continue Reading..

How to Use Anchor to Kickstart Your Podcast and Share Your Content

We’ve been talking a lot about video lately, mainly because it helps you quickly build a rapport with your audience.

But what about for those of you who don’t think video is the right medium to reach your particular audience? Well, no worries, I’m here to help with just that.

Continue Reading..


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