• The Un-Conference For Mobile Business

  • May 10th and 11th, 2017 Atlanta, GA

The Mobile X Festival is an un-conference for businesses that want to use mobile to grow their sales and revenues.

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Who joined us last time? Check it out. 

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Want to Stay Up-to-Date on Mobile?

Download Our eBook

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What Are People Saying About the Mobile X Festival?

Check out the video below for a snapshot of the fun.

Check Out the Speakers

Who Shared Their Secrets Last Year

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“If you’re looking for a fresh, new approach to conferences, check out the experience they’re offering at the Mobile X Festival.”

— Viveka von Rosen, Author of LinkedIn Marketing in an Hour a Day and Forbes Top Social Media Influencer

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The Mobile X Festival

Agenda

AGENDA AT A GLANCE

Wednesday, May 10th Agenda:

8:00 am to 8:45 am — Registration and Continental Breakfast

8:45 am to 9:00 am – Morning Kick-Off

9:00 am to Noon – Master Classes

CLASSROOM 201 — Mobile Marketing for Business: How to Use Mobile to Grow Your Sales and Revenues with Jamie Turner from SIXTY and the Mobile  Festival.

CLASSROOM 202 — How to Generate Leads Using LinkedIn and LinkedIn Mobile with Viveka von Rosen.

CLASSROOM 203 — How to Use Multi-Channel Marketing to Convert Prospects into Customers with David Randolph from BKV.

Noon to 1:00 pm – Networking Lunch

1:00 pm to 4:00 pm – Master Classes

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Individual with Michael Becker from mCordis.

CLASSROOM 202 — How to Track and Measure the Impact of a Mobile Advertising Campaign with Dave Matthews and Ryan Peters from 4INFO.

CLASSROOM 203 — How to Generate B2B Leads Using Traditional Marketing and Mobile Marketing with Shawn Elledge from Roger West.

Thursday, May 11th Agenda:

7:30 am to 8:30 am – Registration and Continental Breakfast

8:30 am to 9:00 am – How to do an Un-Conference

9:15 am to 10:00 am – Morning Speeches

CLASSROOM 201 — Mobile and Cross-Device Behavior with Justin Mann and Sema Vashi from Google.

CLASSROOM 202 — Religion Before Retail: How to Increase Fan Engagement with Ted Wright from Fizz and Peter Sorckoff with the Atlanta Hawks.

10:00 am to 10:45 am – Morning Experiences

3RD FLOOR FOYER — Roundtable Discussion with Doug Busk from The Coca-Cola Company.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Cliff Barrett from CNN.

THINK TANK BREAKOUT ROOM 201A with Frans Mahieu from Kimberly-Clark.

THINK TANK BREAKOUT ROOM 202A with Will Hankinson from Dragon Army. 

THINK TANK BREAKOUT ROOM 203A with Dr. Reshma Shah from Emory University. 

11:00 am to 11:45 am – Late Morning Speeches

CLASSROOM 201 — The Future of Mobile and the Rise of the Connected Consumer with Michael Becker of mCordis.

CLASSROOM 202 — How to Reach Local Customers with Mobile and Local Search with Shelly Kramer from V3B.

CLASSROOM 203 — Using Advanced Analytics to Understand the Mobile Consumer with Dr. Beverly Wright from Georgia Tech

11:45 am to 1:00 pm – Lunchtime Networking

1:15 pm to 2:00 pm – Afternoon Speeches

CLASSROOM 201 — Mobile X Charity Lab: Create a Real Mobile Advertising Campaign for the March of Dimes.

CLASSROOM 202 — Top Trends for Mobile Advertising and Data Science in 2016 with Dr. Lauren Moores from Dstillery.

CLASSROOM 203 — How to Use Mobile to Deepen Customer Engagement and Uncover Customer Insights with Robert Chin from E&J Gallo.

NEAL AUDITORIUM (ROOM 200) — The Internet of Things Panel Discussion Moderated by Steve Bachman (Past President of Wireless Technology Forum).

2:00 pm to 2:45 pm – Afternoon Experiences

3RD FLOOR FOYER — Roundtable Discussion with Ted Wright, author and CEO of Fizz.

3RD FLOOR VIRTUAL REALITY PODS — Virtual Reality pods presented by ATLVR and Foundry 45

2ND FLOOR FOYER — Roundtable Discussion with Justin Mann and Sema Vashi from Google.

THINK TANK BREAKOUT ROOM 201A with Jean D’Amico from AOL.

THINK TANK BREAKOUT ROOM 202A with Nash Ogden of Innoppl. 

THINK TANK BREAKOUT ROOM 203A with Troy Brown of MSLGROUP. 

3:00 pm to 4:30 pm – Mobile Accelerator, Just Like Shark Tank, Only More Fun!

NEAL AUDITORIUM (ROOM 200) — Mobile Accelerator, Just Like Shark Tank, Only More Fun!

4:30 pm — The Conversation Continues at the Mobile X Wine Bar

 

The Mobile X Festival is

Sponsored by These Fine Organizations

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Learn new insights about mobile in

A Relaxed, Fun, Interactive Setting

The Mobile X Festival is happening at the Scheller College of Business at Georgia Tech located in vibrant Midtown Atlanta.

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Scheller College of Business Mobile X Festival

Click Here to See a List of Nearby Hotels

Become a Sponsor of The Mobile X Festival

Download Our Sponsorship Kit

Fun Stuff to do in Atlanta

You’re going to be spending a lot of time learning amazing things at the Mobile X Festival. During your time off, you’d probably like to unwind and relax. Great!

Here are some amazing things you can do during your visit to Atlanta — all within a short walk or drive from your hotel!

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You Have Questions. We Have Answers.

Frequently Asked Questions

What exactly is an un-conference?

An un-conference is like a regular conference only most of the bad stuff has been eliminated. Our fundamental belief is that you learn more at an event when you’re having a dialogue rather than listening to a monologue. So, while we will have the occasional speech or panel discussion, we’ll also include interactive experiences like Virtual Reality Pods, a Shark Tank-like competition, a Mobile X Charity Lab, Roundtable Discussions, Food Trucks and more.

Who will be attending?

In addition to speakers and panelists from Google, E&J Gallo, Coca-Cola, Microsoft, CNN, Kimberly-Clark, the Atlanta Hawks and more, we’ll also have executives from Fortune 500 companies, university professors from Georgia Tech, executives from marketing agencies, venture capitalists, executives from mobile start ups, students and just about anyone else who is interested in learning how to use mobile to grow their sales and revenues.

Do you have a student discount?

Yes. Email us by clicking here and we’ll give a discount code for 50% off provided you have a valid student ID. Alternatively, you can email us about working as a volunteer at the event — it’s a great way to learn a few things while doing some work for a good cause.

My boss needs convincing that I should attend. Can you help?

Sure. Here’s some great ammo.

Here are some of the benefits I will gain by attending the Mobile X Festival:

• I’ll discover valuable new ways to successfully market and grow our business

• I’ll learn best practices from 20+ mobile experts

• I’ll gain unique perspectives from industry thought leaders and specialists

• I’ll network with the biggest brands, mobile technology providers and marketing service providers

• I’ll establish new business relationships to enhance our company’s success

The Mobile X Festival anticipates having attendees from numerous industries. Here’s a summary of the event:

• 6 optional Master Class workshops on day one (May 11th)

• 20+ speakers from major brands like Google, Microsoft, CNN, E&J Gallo, Coca-Cola, Kimberly-Clark, the Atlanta Hawks and more on day two (May 12th).

• Breakout sessions, roundtable discussions, a hands-on mobile laboratory, virtual reality pods, speed networking and a whole slew of other interactive activities.

How can I order tickets?

Ready to dive in? Check out out registration page here.

What if I have more questions?

Then just give us a buzz at 678-313-4472. We’ll answer any additional questions you might have.

Tools, Tips and Techniques from

The Mobile X Blog

Facebook Jumps into Video Livestreaming with Mentions

There is no escaping it. If you’re on almost any popular social media platform, you’re going to see video. The videos you’ll see range from companies trying to promote their brands, to Mom and Dad showing off the kids and the family pets.

It used to be that you’d only see pre-recorded videos, but today, things have changed. Now you’re seeing livestream videos, which are simply videos that are broadcast live.

Twitter has Periscope, and, of course, you’re already familiar with Meerkat. And now Facebook has joined the group.

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Picture reprinted from Public Domain

Continue Reading..

Five Simple Steps to Getting Started with Periscope for Your Business

If you spend any time around social media, I’m willing to bet that you have, at the very least, heard about Periscope. But you may still be wondering just what it is, and, more importantly, why should you care?

Well, great questions, and I’m here to help!

Continue Reading..

Virtual Reality and the Future of Marketing

How will marketers be using Virtual Reality to sell their products and services in the future?

That’s one of the topics we’ll be featuring in our Virtual Reality Pods at the Mobile X Festival. (The Mobile X Festival is an un-conference for businesses that want to use mobile to grow their sales and revenues.)

Continue Reading..

How to Use Apple’s iBeacon, Google’s Keystone or TalkingWiFi to Grow Your Business

You’ve heard a lot of talk lately about the mobile moment — that’s the moment when a customer or prospect is just about to make a purchase and they pull out their smartphone to do research on the product or service.

Continue Reading..


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